As Board Advisor to ADEC Innovations, Justin provides strategic and operational expertise and guidance in support of ADEC’s long-, medium and short-term business goals and objectives. He has a strong familiarity with the various parts of the group, and he champions the ADEC Mission, Vision and Culture.

Justin has over 20 years of operational and general management experience, spanning various business formats, channels, countries, and corporate structures. His experience includes working at the most senior levels, where he has overseen multi-site, multi-format, and multi-country operations. He has held full P&L and operational responsibility for all aspects of these operations, including strategy, human resources, branding, marketing, supply chain, logistics, property management, sales, and day-to-day operations.

Currently located in the Australia watersports playground of Noosa QLD, Justin spends his time waking early and Paddle Boarding, Cycling and keeping fit. His passions stem from his former life as a Zookeeper for all things in wildlife and natural water environments.