In Joe’s role as Global Chief Marketing Officer (CMO), he leads a customer-focused go-to-market approach that unifies sales and marketing, aligning all best practices across the growth functions within the ADEC Innovations brands. In his previous roles, Joe served as Chief Vision Officer of Nickel City Sage and as Vice President and Head of Marketing for Acclara, Tegria, and Firstsource. His extensive experience in Marketing, Sales, and Operations provides him with a comprehensive perspective of our value proposition and service offerings. For the past decade, Joe has been deeply involved with the Healthcare Financial Management Association (HFMA), where he currently serves as President-Elect of the HFMA Empire NY Chapter and chairs a regional committee. Joe attended Buffalo State University where he majored in Business Administration and minored in International Business. Beyond work, Joe treasures time with his family and enjoys playing sports. He also loves adventure, whether it’s hiking, exploring new culinary experiences, or traveling, he is always seeking new journeys that broaden his perspective and enrich his life.